SEO NEWS
SEO & AI search news for Irish businesses
What changed in Google and AI search, what it means for you, and what to do next.
Checked against the sourceWritten for Irish businessesWhat to do, not just what happened
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A Hosting Giant Got Wiped Overnight. Would Your Website Survive?
A big Russian hosting company lost its cloud data, and a lot of its backups, in one night. Here’s what happened and the six backup checks I’d do this week.
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Google’s New EU Search Boxes: Why Directories Can Now Appear Above Your Business (and What to Do)
Since September, Google can show a box of directory results above local businesses in Ireland, and on 9 November it spread to ‘things to do’. Here’s what changed, why, and…
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Google’s September 2026 Spam Update Is Finished: What to Check If Your Traffic Dropped
Google’s September 2026 spam update ran for almost two weeks and finished on 8 October. Here’s how to tell if it hit your site and what to check.
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Google’s AI Answers Will Show More Links, and It’s Testing an ‘Official Sites’ Section
On 15 October Google said its AI answers will show more links, placed higher, and that it’s testing a section at the top for the official sites people need.
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Google Updates Its Guidance: Fact-Check AI Content and Don’t Invent Authors
In October Google told site owners to manually fact-check all AI-generated content and warned against made-up author profiles. Here’s what to change.
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Google Business Profile: WhatsApp Button Spotted in Search, Plus ‘Business Home’ for the US and UK
A WhatsApp button has been spotted in Google’s business panels, Google is testing a ‘Business Home’ dashboard in the US and UK, and restaurants got new ordering controls.
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Ads in Google AI Mode Reach 10 More Countries. Ireland Isn’t One of Them (Yet)
Google is rolling out ads in AI Mode to 10 more countries and plans the UK next. Ireland isn’t on the list yet. Plus: AI Mode searches are three times…
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HOW WE COVER THE NEWS
No hype. Just what changed and what to do.
- Checked against the source. We read Google’s own announcements and link to them in every story.
- Ireland first. We tell you if a change is live here, US-only or EU-only.
- Clear next steps. Every story ends with a short to-do list.
Not sure how a change affects you?
Tell us your website and what you sell. We’ll tell you what matters for your business, in plain English.