SEARCH · PERFORMANCE MAX · LOCAL CAMPAIGNS
Google Ads management: leads now, while SEO builds
Google Ads can bring calls from day one, or burn your budget on the wrong clicks. We set up tracking first, target buyers rather than browsers, and report the one number that matters: what each enquiry costs you.
| Campaign | Leads | Cost/lead |
|---|---|---|
| Emergency callouts | 38 | €21 |
| Boiler service | 24 | €17 |
| Brand | 9 | €4 |
Example of the cost-per-lead table in your report.
01 / WHEN TO USE IT
When Google Ads makes sense
Google Ads puts you at the top of Google today, for exactly the searches you choose. It’s ideal when you need leads quickly, when you’re waiting for SEO to build, or for urgent services where people click the first result they see: emergency plumbers, locksmiths, solicitors, dentists.
The risk is paying for clicks that never turn into customers. Most wasted spend we see comes from three things: no conversion tracking, no negative keywords, and ads sending people to the homepage instead of a page built for that search.
02 / WHAT YOU GET
What’s included
01
Tracking first
Calls, forms and bookings tracked properly before a cent is spent, so every euro can be measured.
02
Keywords and negatives
Targeting buyers, not researchers. Blocking “jobs”, “free”, “DIY”, “course” and other money-wasting searches.
03
Ad copy and assets
Clear offers, prices, reviews, sitelinks and call buttons that stand out in Irish results.
05
Local targeting
The right radius, the right hours and the right devices for local businesses.
06
Weekly budget checks
Bids, budgets and search terms reviewed every week, with cost per lead in your report.
03 / SEO VS ADS
SEO or Google Ads?
Google Ads
- Leads from day one
- You pay for every click
- Stops the moment you stop paying
- Great for testing offers and urgent services
SEO
- Takes three to six months to build
- No cost per click
- Keeps working when you pause
- Builds trust and AI visibility
Most local businesses do best with both. That’s exactly what our Lead Engine plan is: full SEO and AI search plus Google Ads, measured together. Read which digital marketing channels suit you.
04 / THE PROCESS
How it works
- Free account review
If you already run ads, we review the account and show you where money is leaking. - Setup
Tracking, campaign structure, keywords, negative lists, ads and landing pages. - Weekly optimisation
Search terms, bids, budgets and ad tests, every week. - Fortnightly check-ins
A short call on leads, cost per lead and what we’re changing next.
05 / PRICING
Pricing
Google Ads management is part of our Lead Engine plan at €1,750 a month (excluding VAT), which also includes everything in Growth: full SEO, AI search, content and links. Ad spend is separate and paid directly to Google, so you always see exactly what was spent.
| Typical local ad budget | What it suits |
|---|---|
| €300–€600 a month | One service in one area, testing |
| €600–€1,500 a month | Several services or a wider area |
| €1,500+ a month | Competitive Dublin markets or e-commerce |
GO DEEPER Compare all plans →Local €450, Growth €950, Lead Engine €1,750
06 / FREQUENTLY ASKED QUESTIONS
Frequently asked questions
How much should I spend on Google Ads in Ireland?
Many local businesses start with €300 to €1,000 a month in ad spend, depending on how much clicks cost in their industry and how many leads they need.
Who owns the Google Ads account?
You do. The account is in your name and we manage it with access you can remove at any time.
How quickly will I get leads?
Usually within days of launch. The first month is about learning which searches and ads bring the best leads at the best price.
Can you manage Google Ads without SEO?
Our Google Ads management comes as part of Lead Engine, because ads and SEO work best together. If you only want ads, ask us and we’ll tell you honestly whether it makes sense for you.
Do you do Google Shopping ads?
Yes, for online shops, together with your Merchant Center feed. See e-commerce SEO.
07 / KEEP EXPLORING
Related services and guides
Is your ad budget being wasted?
Give us read-only access and we’ll show you where money is leaking: wrong searches, weak ads or missing tracking. Free.