home / services / email-marketing
EMAIL · AUTOMATION · REPEAT BUSINESS
Email marketing that turns past customers into repeat work
Your list of past customers and enquiries is the one audience you own outright. No algorithm, no ad auction. We set up simple, useful emails that bring people back, ask for reviews and remind them when it’s time to book again.
| Sent when | Goal | |
|---|---|---|
| Welcome | New sign-up | First enquiry |
| Thank you + review | Job finished | Google review |
| Reminder | 11 months later | Repeat booking |
| Win-back | 18 months quiet | Come back |
Example automations for a local service business.
01 / WHY EMAIL
Why email still works
Social media reach depends on the platform’s algorithm, and ads stop the moment you stop paying. Email goes straight to people who already know you: past customers, people who asked for a quote, people who signed up on your website.
For most small businesses, email isn’t about sending a newsletter every week. It’s about a handful of well-timed automatic emails that do a job: say thank you, ask for a review, remind someone their boiler service or check-up is due, or bring back a customer you haven’t seen in a while.
02 / START HERE
The emails that pay off first
The review request
Sent a day or two after a job, with a direct link to your Google review form. It’s one of the simplest ways to get reviews coming in steadily. Review guide
The reminder
Annual services, check-ups, renewals and seasonal jobs. A reminder at the right time brings back work you’d otherwise lose to whoever they find first.
The quote follow-up
People who asked for a quote and went quiet. A friendly follow-up a few days later wins back a surprising number of them.
The welcome series
Two or three emails for new sign-ups: who you are, what you do best, and an easy next step.
03 / THE PROCESS
How we set it up
01
Audit
Your current list, your email tool, past results, and how people sign up today.
02
Clean and authenticate
Remove bad addresses, check consent, and set up SPF, DKIM and DMARC so your emails land in the inbox.
03
Build
Automations and templates that look good on a phone and match your brand, with copy written for your customers.
04
Test and report
Subject lines, timing and offers tested, with opens, clicks, enquiries and sales reported monthly.
04 / WHAT YOU GET
What’s included
- Email audit and strategy
- List clean-up and segmenting (for example by service, area or last booking)
- Sign-up forms on your website, with clear consent
- Automated emails: welcome, review request, reminders, quote follow-up, win-back
- Monthly or seasonal newsletters, if they suit your business
- Mobile-friendly templates in your brand
- Reporting on enquiries and sales, not just opens
Platforms we work with
- Mailchimp
- Brevo
- Klaviyo (for online shops)
- MailerLite
- The email tools built into your booking or e-commerce system
05 / GDPR & DELIVERABILITY
The rules you need to follow
Marketing emails need permission
In Ireland, marketing emails to individuals are covered by GDPR and the ePrivacy Regulations (S.I. 336 of 2011). In general you need clear consent, with a narrow exception for your existing customers about similar products or services, as long as you gave them a way to opt out when you collected their details and in every email. Buying email lists is a bad idea. The Data Protection Commission has guidance on electronic marketing.
Getting into the inbox matters too. Gmail, Yahoo and Outlook now expect bigger senders to authenticate their email with SPF, DKIM and DMARC, include a one-click unsubscribe link and keep spam complaints very low. We set all of that up as standard, whatever the size of your list.
06 / PRICE
Price
Email marketing is quoted in writing after a free check, because it depends on your list size, your email tool and how many automations you need. It works well alongside the full digital marketing package. All prices exclude VAT.
07 / FREQUENTLY ASKED QUESTIONS
Frequently asked questions
I don’t have an email list. Where do I start?
Start with the customers and enquiries you already have, where you have permission to email them, and add a simple sign-up option to your website and booking process. Even a small list of past customers is valuable.
How often should a small business send emails?
Most of the value comes from automated emails sent at the right moment. Newsletters are optional. Once a month or once a season is plenty for most local businesses.
Will my emails go to spam?
Not if they’re set up properly. Authentication (SPF, DKIM, DMARC), a clean list, a clear unsubscribe link and emails people actually want are what keep you in the inbox.
Can email help my Google reviews?
Yes. An automatic review request after each job is one of the most reliable ways to get steady, genuine reviews, as long as you ask every customer and don’t offer anything in return.
08 / KEEP EXPLORING
Related services and guides
LOCAL SEO
How to get more Google reviews
When to ask, scripts to copy, and the rules you must follow.
Got a list you’re not using?
Tell us what email tool you use (or don’t) and we’ll show you the three emails that would bring in the most repeat work.