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WOOCOMMERCE · SHOPIFY · GOOGLE SHOPPING
E-commerce SEO for Irish online shops
Most shop sales from Google come through category pages, not your homepage. We structure your store so Google, Google Shopping and AI shopping answers can find, understand and recommend your products, and we report on revenue, not just traffic.
| Page | Ranking | Revenue |
|---|---|---|
| /garden-furniture/ | #3 ↑6 | €4,210 |
| /outdoor-heaters/ | #5 ↑9 | €2,880 |
| /bbq-covers/ | #2 ↑4 | €940 |
Example of revenue by category page in a monthly report.
01 / HOW IT WORKS
How shoppers find products
Irish shoppers search in three main ways: category searches (“outdoor heaters Ireland”), product searches (“Weber Spirit E-325 price”), and question searches (“best patio heater for a small garden”). Google also shows free product listings and Shopping results, and AI tools now answer “what should I buy?” questions.
Each needs a different type of page. That’s why e-commerce SEO is about site structure as much as keywords.
02 / WHAT'S INCLUDED
What we optimise
01
Category pages
Unique intro text, buying advice, filters that don’t create thousands of duplicate pages, and FAQs on the pages that rank for “buy X Ireland”.
02
Product pages
Clear titles, original descriptions (not the manufacturer’s copy), good images, reviews, stock and delivery information.
03
Product schema
Price, availability, delivery and review markup, so you’re eligible for rich results. Schema guide
04
Google Merchant Center
A clean product feed for free listings and Shopping. Pairs well with Google Ads.
05
Duplicate page fixes
Filters, sorting, variants and tags often create duplicate URLs. We tidy them so Google focuses on the pages that sell.
06
Speed and checkout
Image optimisation, caching and lean apps or plugins, for faster mobile shopping. Speed guide
03 / TRUST
Irish shop essentials
- Prices in euro, VAT included, and delivery costs to Ireland and Northern Ireland clearly shown
- Delivery and returns pages that are easy to find
- An Irish address and phone number, because trust is a big factor for Irish shoppers
- Reviews on product pages, from a reputable review platform
- “Click and collect” or local pages where it makes sense, such as “click and collect Dublin 15”
- A clear About page explaining who you are
04 / PLATFORMS
WooCommerce or Shopify?
WooCommerce
- Full control over URLs, schema and structure
- Runs on WordPress, great for content and guides
- Needs good hosting and maintenance
Shopify
- Simple to run, reliable hosting included
- Some fixed URL structures (/collections/, /products/)
- Apps can slow the site if you add too many
Both can rank very well. Good structure and content matter far more than the platform. Thinking of moving platforms? Talk to us first, because a migration done badly can lose your rankings. See web design and rebuilds.
05 / PRICING
Pricing
E-commerce SEO is quoted after a free audit, because the work depends on the number of products and categories, your platform and your competitors. Most small Irish shops fit within our Growth plan (€950/month) or Lead Engine (€1,750/month) if you want Google Shopping ads managed too.
GO DEEPER Compare our monthly plans →Local €450, Growth €950, Lead Engine €1,750
06 / FREQUENTLY ASKED QUESTIONS
Frequently asked questions
How long does e-commerce SEO take to work?
Category pages usually start moving within two to four months. Large catalogues and competitive niches take longer.
Should I write my own product descriptions?
Yes, for your best-selling products at least. Copying the manufacturer’s description means hundreds of other shops have the same text.
Do product reviews help SEO?
Yes. They add fresh, unique content, can show star ratings in search, and help people decide to buy.
Can you help with Google Shopping?
Yes. We set up and clean your Merchant Center feed for free listings, and manage Shopping ads in our Lead Engine plan.
Do you work with Wix or Squarespace shops?
Yes, though they have more limits. We’ll tell you honestly in the free audit whether your platform is holding you back.
07 / KEEP EXPLORING
Related services and guides
Is your shop leaking sales?
We’ll check your category pages, product schema, Merchant Center feed and site speed, and show you the quick wins in a free video.