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DIFFERENT INDUSTRIES, DIFFERENT SEARCHES
SEO and marketing built around how your customers search
A solicitor’s clients search differently from a plumber’s. Some research for weeks, some need someone within the hour. We build every plan around how your customers actually look for you, and around the rules of your industry.
| Industry | Typical search | Urgency |
|---|---|---|
| Construction | house extension cost dublin | Weeks |
| Trades | emergency plumber near me | Hours |
| Solicitors | how long does probate take | Days |
| Dental | invisalign price dublin | Weeks |
| Restaurants | brunch near me | Minutes |
Example searches, to show how buying journeys differ.
01 / INDUSTRIES
Who we help
Construction
Builders, contractors, extension, retrofit and renovation companies. Where Slyne Digital started.
Solicitors
Law firms competing for valuable searches, written with solicitor advertising rules in mind.
Dentists & clinics
Dental, physio, aesthetic and health clinics that want more bookings.
Restaurants & hospitality
Restaurants, cafés, pubs and hotels that want more bookings and walk-ins.
02 / WHAT'S DIFFERENT
What changes from industry to industry
The basics of SEO are the same for everyone. What changes is what your customers search for, how quickly they decide, and what convinces them. That decides which pages we build first and where the budget goes.
| Industry | How customers search | What matters most |
|---|---|---|
| Construction | Research for weeks, compare prices | Project photos, price guides, trust |
| Trades | Urgent, “near me”, on a phone | Google Maps, reviews, click-to-call |
| Solicitors | Careful, question-led | Expertise, clear guides, reputation |
| Clinics | Local, review-driven | Reviews, online booking, treatment pages |
| Accountants | Referral first, then a Google check | Credibility, niche pages, AI mentions |
| Restaurants | “Near me”, menus, photos | Google Maps, photos, menus, reviews |
03 / THE BASICS
What every industry plan includes
Whatever you do, a few things always come first, because they bring in the most enquiries for the least effort:
- A complete, active Google Business Profile
- One clear page for each main service
- Reviews coming in every month
- A website that loads fast on a phone
- Clear facts about your business that AI tools can trust
Then we add industry-specific work
- Price guides for construction and clinics
- Emergency and area pages for trades
- Question-led guides for solicitors and accountants
- Menus, photos and booking links for restaurants
04 / EXPERIENCE
Why industry experience matters
01
Know the searches
We start from the real searches in your industry, not a generic keyword list. Keyword guide
02
Know the rules
Solicitors, health clinics and financial firms have advertising rules. Your content is written with them in mind and you approve everything.
03
Know what converts
A roofer’s visitor wants a phone number. A solicitor’s visitor wants a clear answer first. The page is built for that visitor.
05 / FREQUENTLY ASKED QUESTIONS
Frequently asked questions
Do you only work with construction companies?
No. Slyne Digital started in construction SEO, but today we work with trades, clinics, professional services, hospitality and online shops all over Ireland.
How long does industry SEO take to work?
Google Maps and quick website fixes can show results within weeks. Rankings for competitive searches usually take longer, which is why we ask for three months to judge SEO fairly.
My industry isn’t listed. Can you still help?
Most likely, yes. If customers search for what you do, the same approach works. Ask for a free check and we’ll show you what your customers search for.
06 / KEEP EXPLORING
Related services
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Services
Every Slyne Digital service in one place: SEO, local SEO, AI search, audits, link building, Google Ads, social ads, web design, content and social media.
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How We Work
How Slyne Digital works: the free audit, your written plan and price, what we do every month, how we report, and what we need from you. No jargon, no surprises.
Don’t see your industry?
We work with most local and professional service businesses. Tell us what you do and we’ll show you what your customers search for, free.