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ACCOUNTANTS · TAX ADVISERS · BOOKKEEPERS

SEO for accountants and tax advisers in Ireland

Most accountancy clients come from referrals, but nearly all of them Google you before they call. We make sure what they find builds trust, and that the clients you actually want can find you too.

Niche-first strategyContent checked by your teamRolling monthly
practice / niche searches● live
SearchGoogleChange
accountant for contractors dublin#3↑11
rct tax advice builders#2↑8
landlord tax return ireland#5↑9

Example of niche searches tracked for an accountancy client.

01 / STRATEGY

Niche beats general

“Accountant Dublin”

Hugely competitive, mixed intent, dominated by big firms and directories. Expensive to win.

The best accountancy SEO starts with the clients you want more of: contractors, construction, medical professionals, start-ups, landlords, farmers. Then we build pages and guides aimed squarely at them.

02 / WHAT WE DO

What we build for practices

Niche service pages

Pages for each client type you want, explaining exactly how you help them and what it costs.

Deadline-driven guides

Clear, up-to-date answers like “When is the ROS pay and file deadline?” and “What is RCT?”, refreshed every tax year.

AI visibility

Accountancy questions are asked constantly in AI tools. Clear, accurate answers from named experts get cited. AI search

Local SEO

A strong Google Business Profile for each office, with reviews from happy clients. Local SEO

Trust signals

Qualifications (ACA, ACCA, CPA, AITI), memberships and named partners on every page.

Referral support

A website that backs up what referrers say about you, so referred clients call instead of shopping around.

03 / CONTENT CALENDAR

A year of content

  • JanuarySelf-assessment reminders, preliminary tax and new-year planning for small businesses.
  • SpringPayroll, PAYE and company year-end guides.
  • AutumnROS pay and file deadline guides, which are among the busiest searches of the year.
  • Year-roundNiche pages for your best client types, plus Budget explainers in October.

04 / PRICE

Price

Most practices choose Growth at €950 a month (excluding VAT), which includes two new niche pages or guides a month and monthly AI tracking. Single-office practices focused on local clients can start on Local at €450. Compare plans

05 / FREQUENTLY ASKED QUESTIONS

Frequently asked questions

Do accountants need SEO if most work comes from referrals?

Yes. Referred clients still check you online, and niche SEO brings in the clients you actually want, not just whoever finds you first.

What content works best for accountancy firms?

Accurate, deadline-focused guides and pages aimed at specific client types, checked by a qualified accountant and updated each tax year.

Who checks the tax information?

Your team does. We write and structure, you approve before anything is published.

06 / KEEP EXPLORING

Related services and guides

SERVICE

Content marketing

Pages and guides that rank and get quoted by AI tools.

SERVICE

AI search optimisation

Get named by ChatGPT, Perplexity and Google’s AI.

SERVICE

SEO services

Monthly SEO that gets your service pages ranking, from €950/month.

Attract better-fit clients

We’ll show you which niche searches in your area have little competition, and how to win them. Free.