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SEO for businesses with more than one location
Every branch should show up when someone nearby searches, without the locations competing with each other or the brand looking different in every town. We set up the structure, profiles and pages so each location can win its own area.
| Location | Maps position | Reviews this month |
|---|---|---|
| Blanchardstown | #2 | +9 |
| Navan | #1 | +6 |
| Naas | #4 | +3 |
| Swords | #7 | +1 |
Example of a multi-location Google Maps summary.
01 / THE CHALLENGE
Why more locations means more work
With one location, local SEO is fairly simple. With five or fifty, the same problems multiply:
Inconsistent details
Old addresses, wrong phone numbers and different business names across Google, Facebook and directories, for every branch.
Locations competing
Several branches targeting the same searches, or one weak page trying to cover every town.
Profiles left behind
Some Google Business Profiles have photos and hundreds of reviews. Others haven’t been touched in years.
Brand vs local
Head office wants a consistent brand. Each location needs local photos, local offers and local reviews.
Who owns what
Profiles set up by different managers or old agencies, so nobody has full access.
No clear reporting
It’s hard to see which locations are growing and which need help.
02 / THE STRUCTURE
How we set it up
- One Google Business Profile per real location
Each branch with its own verified profile, the same brand name, the right categories, accurate hours and real photos. Businesses with 10 or more locations can usually use Google’s bulk verification. Profile guide - One page per location on your website
A location page for each branch with its address, map, opening hours, team, services, reviews and local details. Each Google profile links to its own page, not the homepage. - A clear site structure
A locations hub that links to every branch, and service pages that link to the locations offering them, so Google understands how everything fits together. Our areas hub - Consistent details everywhere
Name, address and phone number matched across Google, Apple Maps, Bing, Facebook and Irish directories. Citations guide - Schema for each location
Organization schema for the brand and LocalBusiness schema for each branch, so Google and AI tools connect them correctly. Schema guide
03 / REVIEWS
Reviews at every location
Reviews are one of the strongest local ranking factors, and they need to happen at every branch, not just the busiest one. We set up a simple review-request process that each location can follow, with a direct link to that location’s profile. How to get more reviews
04 / FRANCHISES
For franchises
Franchises add another layer: head office owns the brand, and franchisees own the local relationship. What works best:
- Head office owns the website and controls the brand
- Each franchisee gets their own location page and Google profile, with head office keeping ownership access
- Shared templates for posts, offers and photos, so each location looks consistent
- Local content each franchisee can add: team photos, local jobs, local news
What you get
- Audit of every location’s profile, page and citations
- Location page template and build
- Review process for every branch
- AI search checks for each area
- One report with every location side by side
05 / PRICE
Price
Multi-location SEO is quoted in writing after a free check, because it depends on the number of locations and the state of each one. For a single location, our Local plan starts at €450 a month (excluding VAT).
06 / FREQUENTLY ASKED QUESTIONS
Frequently asked questions
Should each location have its own website?
Usually not. One strong website with a page for each location is easier to manage and builds authority in one place. Separate websites split your links and reviews.
Can I have a Google Business Profile for a location without staff or a shop front?
No. Google only allows profiles for locations where you actually meet customers or have staff during business hours. Virtual offices and mailboxes break Google’s rules and risk suspension.
Why does one of our locations rank much better than the others?
Usually because of reviews, a more complete profile, a better location page, or simply being closer to where people search. We find the gaps location by location.
Can we manage all locations from one Google account?
Yes. A business group in Google Business Profile lets you manage every location together while giving branch managers limited access to their own.
07 / KEEP EXPLORING
Related services and guides
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Areas We Cover
Slyne Digital helps businesses across Ireland. See our local SEO pages for Dublin, Dublin 15, Meath, Kildare, Cork, Galway and Limerick.
How are your locations doing?
We’ll check the Google Maps position and profile of each location and show you which ones are being left behind.