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PRACTICE AREAS · EXPERTISE · REPUTATION
SEO for solicitors and law firms in Ireland
Legal searches are among the most competitive and valuable in Ireland. People researching a legal problem want clear, trustworthy answers before they pick up the phone. We help firms provide them, and rank for them.
“how long does probate take in Ireland?”
| Assistant | Result |
|---|---|
| Google AI Overview | cites your guide |
| ChatGPT | names your firm |
| Perplexity | lists your guide as a source |
| Gemini | not yet |
Example of the monthly AI check for a law firm.
01 / HOW PEOPLE SEARCH
How people choose a solicitor online
People don’t usually search “solicitor” and call the first result. They search their problem: “how long does probate take”, “can my landlord keep my deposit”, “unfair dismissal claim Ireland”. Then they look for a local firm they trust.
That makes content the most powerful tool a law firm has. The firm that explains the problem most clearly is often the one that gets the call, and the one AI tools quote.
02 / WHAT WE DO
What works for law firms
Practice area pages
A detailed page for each area: conveyancing, family law, wills and probate, employment, personal injury, commercial. Each explains the process, timelines and what to bring.
Question-led guides
Clear answers to the questions clients ask, like “how long does probate take in Ireland?”. These win searches and AI citations. Content service
Solicitor profiles
Named solicitors with qualifications, experience and practice areas. Strong expertise signals for Google.
Local presence
A Google Business Profile for each office, with accurate hours, categories and reviews where professional rules allow. Local SEO
Advertising rules apply
Irish solicitors must follow the advertising regulations that apply to the profession, including restrictions on certain personal injury advertising. We write with these rules in mind, but your firm always approves wording before anything is published.
03 / AI SEARCH
Why legal content suits AI search
Legal questions are exactly what people now ask ChatGPT and Google’s AI. Firms with clear, well-structured, accurate answers, and named experts behind them, are the ones AI tools quote. We check what AI tools say about your practice areas every month. How AI chooses sources
04 / THE PROCESS
How we work with firms
- Free audit
How your practice areas rank against nearby firms, your Maps presence and your AI visibility. - Practice area plan
Which areas and questions to cover first, based on the work you want more of. - Interview and draft
A short call with the right solicitor, then a draft for your review and approval. - Publish, track and report
Rankings, enquiries and AI mentions in a one-page monthly report.
05 / PRICE
Price
Most firms choose Growth at €950 a month (excluding VAT), which includes two new practice area pages or guides a month. Firms in very competitive Dublin practice areas may need more content, quoted after a free audit. Compare plans
06 / FREQUENTLY ASKED QUESTIONS
Frequently asked questions
Can solicitors in Ireland do SEO?
Yes. SEO is a normal part of a firm’s online presence, as long as content follows the advertising rules for solicitors.
Which legal searches are most competitive?
Personal injury, conveyancing and family law in Dublin are among the most competitive. Niche practice areas and smaller towns are usually easier to win.
Who checks the legal accuracy?
Your solicitors do. We write and structure the content, and nothing is published without your approval.
Can we get reviews as a law firm?
You can ask clients for reviews, but always within your professional obligations, and never in a way that could breach confidentiality.
07 / KEEP EXPLORING
Related services and guides
Grow your practice online
We’ll check how your practice areas rank against nearby firms and how visible you are in AI answers. Free video, no sales call.