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PLUMBERS · ELECTRICIANS · ROOFERS · LANDSCAPERS · PAINTERS
SEO for plumbers, electricians and trades in Ireland
When a pipe bursts, nobody scrolls to page two. Trades win or lose jobs in the Google map pack, the three businesses shown on a map above everything else. We get you in there and keep you there.
| Source | Calls | Change |
|---|---|---|
| Google Maps | 47 | +18 |
| Google search | 21 | +9 |
| Google Ads | 12 | new |
Example of the calls table in a trade client's report.
01 / HOW PEOPLE SEARCH
How customers find a tradesperson
Most trade customers do one search, look at the map, compare star ratings and call. If you’re not in the top three on the map, or your profile looks half-finished, the call goes to someone else.
02 / WHAT WE DO
What we focus on
01
Google Business Profile
The right categories (“Plumber”, “Electrician”, “Roofing contractor”), every service listed, service areas and real job photos. Profile guide
02
Reviews
A simple text-message system so every happy customer gets a review link the same day. Reviews guide
03
A page per service
Separate pages for “boiler repair”, “fuse board upgrade”, “roof repair” and so on, each with prices or “from” prices.
04
Area coverage
Pages for the towns you really cover, with jobs you’ve done there.
05
Trust badges
RGII, RECI, Safe Electric, insurance and guarantees shown clearly on every page.
06
Click-to-call
Your number at the top of every page on mobile, plus WhatsApp.
03 / FASTER RESULTS
Local SEO plus Google Ads
For urgent trades like emergency plumbers, locksmiths and electricians, the best results usually come from local SEO plus a small Google Ads budget for “emergency” and “near me” searches. Ads bring calls this week while your Maps ranking builds.
Typical setup
- Local SEO for Google Maps
- Google Ads for emergency searches
- Call tracking on both, so you know what each call cost
04 / OWN YOUR LEADS
Lead sites vs your own SEO
Paid lead sites
- You pay per lead, every time
- The same lead often goes to several tradespeople
- You stop getting work when you stop paying
Your own SEO
- Leads come directly to you
- No cost per lead once you rank
- Builds a lasting asset: your Google profile and reviews
05 / PRICE
Price
Most trades start on our Local plan at €450 a month (excluding VAT): Google Business Profile managed, up to five service pages, a review-request system and a monthly report. If you want emergency calls from ads too, Lead Engine at €1,750 adds Google Ads (ad spend separate). Compare plans
06 / FREQUENTLY ASKED QUESTIONS
Frequently asked questions
How do I get my trade business on the first page of Google?
Start with a complete Google Business Profile, a steady flow of reviews and a separate page for each service. Those three steps put most local trades ahead of their competitors.
Are lead-generation sites worth it for trades?
They can fill gaps, but you’re renting leads that often go to several tradespeople at once. Your own SEO builds something that keeps bringing leads.
I work from home. Can I still rank on Google Maps?
Yes. Hide your address and list the areas you cover instead.
How quickly will the phone ring more?
Profile and review improvements often show within weeks. Competitive Dublin trades usually take a few months to reach the top three.
07 / KEEP EXPLORING
Related services and guides
Make the phone ring more
We’ll check where you show on Google Maps for your main services and nearby towns, and tell you what to fix first. Free.