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WHERE SLYNE DIGITAL STARTED
SEO for Construction Companies in Ireland
Homeowners and developers research builders for weeks before they call. We help Irish construction companies show up during that research, with the photos, prices and proof that win the job.
| Search | Maps | |
|---|---|---|
| house extension meath | #3 ↑7 | #2 |
| attic conversion cost dublin | #2 ↑9 | — |
| seai approved contractor | #4 ↑6 | #3 |
Example of tracked searches for a construction client.
Construction SEO gets your business found when people search for jobs like “house extension Meath”, “attic conversion cost Dublin” or “SEAI approved contractor”. The essentials are a strong Google Business Profile, one page per service and area, detailed project case studies with photos, honest price guides, and trust signals like insurance, memberships and reviews.
01 / WHY CONSTRUCTION SEO
Why construction SEO is different
Big tickets, long decisions
An extension can cost €60,000 or more. People research for weeks before they call.
Trust is everything
Homeowners worry about cowboys, delays and overruns. Your website has to calm those fears.
It’s visual
Before-and-after photos sell better than any copywriting.
It’s local
Most jobs are within an hour’s drive, so Google Maps matters. Local SEO
Grants drive demand
SEAI grants create waves of retrofit, insulation and heat pump searches.
Seasonal swings
Plan content ahead of spring and autumn peaks.
02 / THE PAGES EVERY
The pages every construction website needs
| Page | Why it matters | Example title |
|---|---|---|
| One page per service | One “Services” page can’t rank for everything | House Extensions in Meath, Design to Handover |
| Area pages (only where you work) | Helps you rank in nearby towns | Builders in Dunboyne: Extensions & Renovations |
| Price guides | People search “cost” constantly, and AI quotes businesses that publish prices | How Much Does a House Extension Cost in Ireland? |
| Project case studies | Proof, photos and local relevance | Kitchen Extension in Castleknock: 6 Weeks |
| Grants and regulations guides | Big search demand, shows expertise | SEAI Attic Insulation Grant Explained |
| About and accreditations | Insurance, CIF, Safe-T-Cert, SEAI registration | About Us: Building in Dublin 15 |
GO DEEPER Find the exact searches for your trade →Free tools and a simple method
03 / HOW TO WRITE
How to write a project case study that ranks
01
Title with job and area
For example “Attic Conversion in Swords”.
02
The problem
What the client needed, and why.
03
What you did
Steps, materials and timeline.
04
Photos
Before, during and after, with descriptive file names and alt text.
05
The numbers
Cost range, weeks taken, BER before and after, if the client agrees.
06
Client quote
First name and area, with permission.
04 / GOOGLE BUSINESS PROFILE
Google Business Profile tips for builders
- Choose the most specific primary category, such as “General contractor” or “Roofing contractor”
- Hide your address and set a service area if customers don’t visit you
- Post a photo update after every job, mentioning the area
- Ask for reviews at handover, showing the review link on your phone
- Answer common questions in your profile’s Q&A section
GO DEEPER Read the full Google Business Profile guide →Every setting, step by step
GO DEEPER How to get more Google reviews →Timing, scripts and rules
05 / LINKS THAT WORK
Links that work for construction companies
Suppliers and manufacturers
Ask to be listed as an approved or certified installer.
Trade associations
CIF, SEAI contractor listings, RECI, RGII and similar.
Architects and engineers
Partners who can list you as a recommended builder.
Local community
GAA clubs, schools, community builds and local press. Link building
06 / MISTAKES WE SEE
Mistakes we see on Irish construction websites
Avoid this
- A homepage slider with stock photos and no clear statement of what you do
- No prices anywhere, not even “from” prices
- A gallery with no words, which Google can’t read
- One “Services” page listing 15 services
- Phone number hidden on mobile
- No reviews shown on the website
07 / PRICE
Price
Most builders and contractors serving one or two counties start on our Local plan at €450 a month or Growth at €950 if you need new service and area pages every month. Lead Engine (€1,750) adds Google Ads for faster enquiries. All excluding VAT, rolling monthly. Compare plans
08 / FREQUENTLY ASKED QUESTIONS
Frequently asked questions
Does SEO work for construction companies?
Yes. Most people looking for builders, extensions or retrofit work start on Google. Ranking for local service and cost searches brings in higher-value enquiries than most paid lead sites.
How much does SEO cost for a builder in Ireland?
Most construction and trade businesses pay €500 to €1,500 plus VAT per month for local SEO, depending on how many services and areas they cover.
Should a builder publish prices online?
Yes, at least as ranges or “from” prices. Price pages are among the most-searched construction topics, and they filter out time-wasters.
What keywords should a construction company target?
Services plus locations (“house extension Meath”), cost searches (“attic conversion cost Ireland”), grant searches (“SEAI insulation grant”) and problem searches (“damp walls fix”).
09 / KEEP EXPLORING
Related
Win better jobs online
We’ll check your website, Google Maps listing and AI visibility against the builders winning work in your area.