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SERVICE PAGES · GUIDES · FAQS
Content that ranks on Google and gets quoted by AI
The businesses that win on Google and in AI answers are the ones that explain things best. We write service pages, guides and FAQs that answer your customers’ real questions, in your voice, with your prices, photos and experience.
“how much does an attic conversion cost in Dublin?”
| Assistant | Result |
|---|---|
| ChatGPT | quotes your price guide |
| Google AI Overview | cites your page |
| Perplexity | lists you as a source |
Answer-first pages are the ones AI tools quote.
01 / WHY CONTENT
Why content decides who wins
Google and AI tools can only recommend you for what your website actually says. If your site has one “Services” page and a contact form, there’s nothing for them to rank or quote.
Good content does three jobs at once. It ranks for the searches your customers make, it persuades visitors to call, and it gives AI tools a clear answer to quote, which is how you get named in ChatGPT and Google’s AI Overviews.
02 / WHAT WE CREATE
What we write
Service pages
The pages that make money. One page per service, with what’s included, prices or price ranges, the process, FAQs and proof.
Area pages
Genuinely useful pages for each area you cover, with local jobs, photos and details. Never copy-and-paste town pages.
Guides and blog posts
Answer-first articles built around real search demand, like our SEO cost guide or local SEO checklist.
FAQs and comparisons
“How much does X cost?”, “X vs Y” and “Is X worth it?” are exactly the questions people ask AI tools.
03 / STANDARDS
Our content standards
- The short answer goes in the first two sentences, then the detail
- Plain English, Irish spelling and Irish examples
- Real experience: your prices, photos, projects and opinions
- A source linked for every statistic
- Schema, internal links and a clear title on every page
- Written or edited by a person, then checked by you before publishing
GO DEEPER Read our editorial and AI policy →How we research, write, check and update content
04 / THE PROCESS
How it works
- Question research
We find what your customers search on Google and ask AI tools, using keyword data, Search Console and your own enquiries. - A 20-minute interview
We ask you the questions customers ask you. Your answers become the heart of the page. - Draft in your voice
We write the page, add structure, FAQs and schema, and send it to you to check. - Publish and promote
We publish it, link it from the right pages, and track how it ranks and gets cited.
GO DEEPER How we find what your customers search →A free method you can use too
05 / PRICING
Pricing
Content is part of our Growth plan (€950/month), which includes two new pages or articles every month, and our Lead Engine plan (€1,750/month). Bigger content projects, like a full website rewrite, are quoted after a free audit.
06 / FREQUENTLY ASKED QUESTIONS
Frequently asked questions
How often should I publish new content?
Quality beats frequency. For most small businesses, two strong pages a month is plenty, especially if they’re service or area pages.
Will AI-written content hurt my rankings?
Google penalises low-value content made to manipulate rankings, especially when it’s published at scale. Content that’s genuinely helpful and checked by an expert is fine, however it was drafted.
Do I need a blog?
Not necessarily. Service and area pages usually matter more. Guides are worth it when they answer questions your customers really ask before buying.
Who owns the content?
You do, completely, from the day it’s published.
Can you rewrite my existing pages instead?
Yes. Improving existing pages is often the fastest win, especially if they already get some traffic.
07 / KEEP EXPLORING
Related services and guides
PAGE
SEO Guides
Plain-English guides to SEO, local SEO, AI search and digital marketing for Irish businesses. Start with the basics, then go as deep as you like.
Not sure what to write about?
We’ll list the 20 questions your customers search most, and show which ones your competitors don’t answer yet. Free.