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EDITORIAL & AI POLICY
How we write, check and update our content
You should be able to trust what you read here. This page explains how we research, write, check and update every guide on Slyne Digital, and exactly where AI tools fit in.
| Step | Who | Status |
|---|---|---|
| Research | Person | Done |
| First draft | Person, AI-assisted | Done |
| Fact check | Person | Done |
| Sources linked | Person | Done |
| Review after updates | Person | Ongoing |
Every guide goes through the same checks.
01 / STANDARDS
Our standards
Written for real people
We write for Irish business owners, not other marketers. Short answers first, plain English and Irish examples.
Sourced and checked
Facts, figures and studies link to their original source. Where data comes from our own research, we say how we collected it.
First-hand experience
Our advice comes from doing the work for Irish businesses, starting in construction SEO.
Kept up to date
Every guide shows the date it was last updated. We review key guides after major Google updates.
02 / THE PROCESS
How a guide gets made
- Pick a real question
We start from questions our clients ask and what people actually search for. - Research
We read the original sources, such as Google’s own documentation, and test things ourselves where we can. - Write
A first draft in plain English, with the short answer first. AI tools may help with outlines or wording. - Check
A person checks every fact, figure, price and link before anything is published. - Review
We revisit guides after major Google changes and update the date when we do.
03 / AI
How we use AI tools
We use AI tools where they help, and we’re open about it.
- AI tools may help with research, outlines and first drafts.
- Every published page is reviewed, fact-checked and edited by a person.
- We never publish mass-produced AI content or pages written only to rank.
- We follow Google’s guidance on helpful, people-first content.
What we never do
- Publish AI text without a human check
- Invent statistics, quotes or reviews
- Copy other websites’ content
- Create pages just to target keywords
04 / RESEARCH
Our own research
When we publish our own data, such as our October 2026 test of 68 Irish agencies for SEO pricing, we explain how we collected it and keep individual businesses anonymous.
05 / CORRECTIONS
Corrections
Spotted something wrong or out of date? Tell us. We’ll check it and update the page, and change the “last updated” date when we do.
06 / FREQUENTLY ASKED QUESTIONS
Frequently asked questions
Do you use AI to write your guides?
AI tools may help with research, outlines and drafts, but every page is checked and edited by a person before it’s published.
Who writes the guides?
Guides are written and checked by Slyne Digital, founded by Alex, based in Clonee, Dublin 15.
How do I report a mistake?
Use the contact page and tell us which page and what looks wrong. We’ll check it and update the page.
07 / KEEP EXPLORING
More about us
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About Slyne Digital
Slyne Digital is an independent SEO and marketing agency in Clonee, Dublin 15, founded by Alex. It started in construction SEO and measures everything in leads.
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How We Work
How Slyne Digital works: the free audit, your written plan and price, what we do every month, how we report, and what we need from you. No jargon, no surprises.
Spotted something wrong?
Tell us and we’ll check it and update the page. Corrections are always welcome.