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RESOURCE HUB · FREE · PLAIN ENGLISH
Free SEO and marketing guides for Irish businesses
Everything we know about getting Irish businesses found online, written for business owners, not marketers. Start with the basics, then click through to go deeper on any topic. Every guide is checked by a person and dated.
“how do I get my business on google maps?”
| Assistant | Result |
|---|---|
| Step 1 | Claim your Business Profile |
| Step 2 | Pick the right categories |
| Step 3 | Add photos and services |
| Step 4 | Ask every customer for a review |
The short version. The full guide has every step.
01 / THE BASICS
Start here
The small business SEO checklist
Setup, every page, Google Maps, AI search and a 30-minute monthly routine.
02 / BY GOAL
Pick a guide by goal
| I want to… | Read this first | Then |
|---|---|---|
| Show up on Google Maps | Google Business Profile guide | Get more reviews |
| Be recommended by ChatGPT | AI SEO guide | Schema markup |
| Know what to write about | Keyword research | What is SEO? |
| Fix a slow website | Core Web Vitals | Free audit |
| Recover lost rankings | Google updates in 2026 | SEO audit |
| Measure what’s working | Track AI traffic in GA4 | SEO checklist |
| Hire the right agency | How to choose an agency | SEO prices |
03 / LOCAL
Local SEO and Google Maps
Local citations in Ireland
Which directories matter, and how to keep your details consistent.
04 / AI & UPDATES
AI search and the latest Google changes
AI SEO: get recommended by ChatGPT
How AI tools choose businesses, with 9 steps to get mentioned.
05 / TECHNICAL
Technical SEO
Site speed and Core Web Vitals
Make your site fast enough for Google and for impatient customers.
06 / STRATEGY
Strategy and choosing help
07 / OUR STANDARDS
How we write these guides
Every guide is researched, written for Irish business owners and checked by a person before it goes live. Statistics link to their original source, and each guide shows when it was last updated.
When Google makes a big change, we review the guides it affects first.
Our promise
- Plain English, short answers first
- Irish examples and Irish prices
- No mass-produced AI content
- Corrections made quickly
08 / FREQUENTLY ASKED QUESTIONS
Frequently asked questions
Are these guides really free?
Yes. No sign-up and no email wall. Use them to do the work yourself if you like.
Can I do SEO myself using these guides?
Yes, many small businesses can. Start with your Google Business Profile and reviews, which bring the biggest results for the least effort.
How often are the guides updated?
Each guide shows its last updated date. We review the most important ones after major Google updates.
09 / KEEP EXPLORING
About these guides
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Editorial & AI Policy
How Slyne Digital researches, writes, fact-checks and updates its guides, how we use AI tools responsibly, and how to report a mistake.
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Services
Every Slyne Digital service in one place: SEO, local SEO, AI search, audits, link building, Google Ads, social ads, web design, content and social media.
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SEO Prices & Packages
Slyne Digital’s prices on the page: Local €450, Growth €950 and Lead Engine €1,750 a month. SEO audit €295, websites from €1,950. Rolling monthly, 30 days’ notice.
Prefer us to do it for you?
Reading is great. If you’d rather spend your time running the business, we can do the work for you, starting with a free check.