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META · INSTAGRAM · TIKTOK
Facebook, Instagram and TikTok ads that bring enquiries, not just likes
Social ads reach people before they start searching. Done well, they fill the gap between “never heard of you” and “let’s get a quote”. We plan, create and manage campaigns that reach the right local audience and turn attention into enquiries.
| Audience | Leads | Cost/lead |
|---|---|---|
| Homeowners 15km radius | 31 | €14 |
| Website visitors (retargeting) | 18 | €9 |
| Lookalike of customers | 12 | €19 |
Example of the audience table in your report.
02 / WHAT YOU GET
What’s included
01
Audience strategy
Local radius targeting, interests and lookalike audiences built from your best customers.
02
Ad creative
Short videos, carousels and images. Real photos and phone videos from you usually perform best.
03
Lead capture
Instant forms or landing pages, connected to your email or CRM so leads aren’t missed.
04
Tracking
Meta Pixel and Conversions API set up properly, within cookie consent rules.
05
Weekly optimisation
New creative tests and budget shifts towards what brings the cheapest good leads.
06
Clear reporting
Leads, cost per lead and lead quality, not vanity likes and reach.
03 / THE PROCESS
How a campaign runs
- Goal and offer
What counts as a lead, what you can afford per lead, and what offer will get people to act. - Audiences and creative
We build audiences and create the first round of ads with you. - Launch and learn
The first two to three weeks are about learning which audiences and ads work. - Scale what works
We move budget to the winners and refresh creative before it gets stale.
GO DEEPER See where social ads fit in a 90-day plan →Our week-by-week plan for Irish small businesses
04 / PRICING
Pricing
Social media ads are quoted after a free audit, because the work depends on how many campaigns, audiences and pieces of creative you need. Ad spend is separate and paid directly to Meta or TikTok. Many local Irish businesses start with €200 to €500 a month in ad spend.
Want social ads alongside SEO and Google Ads? See our full marketing package.
05 / FREQUENTLY ASKED QUESTIONS
Frequently asked questions
How much should I spend on Facebook ads in Ireland?
Many local businesses start with €200 to €500 a month in ad spend and increase it once the cost per lead is proven.
Do you create the ads too?
Yes. We write the copy and create image and video ads. Your own photos and short videos usually work best.
Facebook or Instagram?
Usually both, from one Meta campaign. Meta places the ads where they perform best.
What about TikTok?
TikTok works well for younger audiences and businesses that can create short, behind-the-scenes videos. We’ll tell you honestly in the audit whether it suits you.
How quickly will I see results?
Ads start delivering within days. Expect two to four weeks of testing before the cost per lead settles.
06 / KEEP EXPLORING
Related services and guides
Get more from every euro you spend on social
We’ll review your current ads, or plan your first campaign, and send you a written price. Free.