SEO news · Google Ads
On 28 October Google started showing ads in AI Mode in 10 more countries and said the UK is next. Ireland isn’t mentioned.
The news in 30 seconds
Google is scaling ads in AI Mode to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore. In Q4 2026 it plans to add Brazil, Mexico and the United Kingdom. Ireland and the EU aren’t mentioned. Google also says AI Mode searches are, on average, three times longer than normal searches.
What happened
Shashi Thakur, who runs Google’s Search ads, announced the expansion on Google’s blog. Google’s announcement doesn’t mention Ireland, the EU or Europe.
In its results for July to September, Alphabet added two facts about how people use AI Mode:
3×
AI Mode searches are on average three times longer than normal searches
1 in 5
AI Mode searches worldwide use voice, images or documents
UK
Next for AI Mode ads, planned for Q4 2026
Search Engine Roundtable has also spotted up to four ads in a single AI Mode answer.
What it means for Irish businesses
If you advertise on Google in Ireland, nothing changes today. UK-facing businesses should expect AI Mode ads soon. Google hasn’t given any date for Ireland or the rest of the EU.
The bigger lesson is in the length of searches. People ask AI Mode detailed questions, so pages that answer specific questions in plain language have more chances to be used.
What to do now
- Make sure every Google Ads conversion (call, form, WhatsApp) is tracked properly
- Give each service a landing page that answers the detailed questions customers ask
- If you advertise in the UK, watch for AI Mode placements in your reports
- Write FAQs in your customers’ own words, not industry jargon
Service Google Ads management →Ads that are measured on enquiries, not clicks
Guide AEO vs GEO vs SEO →How to be found in AI answers and in Google
Sources
Planning your Google Ads for 2027?
We’ll check your tracking and landing pages so you’re ready when AI Mode ads reach Ireland.