SEO news · Google guidance
Google changed two help pages in early October. One says a person must fact-check AI content. The other warns against made-up author profiles.
The news in 30 seconds
On 1 October Google updated its guidance on AI content to say: “It is critical to manually factcheck and review all AI-generated content.” On 6 October it added a warning against “fabricating creator profiles (such as by using AI-generated headshots, made-up names, or false credentials)”. Using AI is still allowed. Publishing it unchecked, under a fake expert, is the risk.
What happened
Google logged the 1 October change on its documentation updates page. Search Engine Roundtable reported the exact new wording on both pages.
AI content (1 Oct)
“It is critical to manually factcheck and review all AI-generated content.”
Authors (6 Oct)
Warns against “fabricating creator profiles (such as by using AI-generated headshots, made-up names, or false credentials).”
What it means for Irish businesses
Plenty of small business blogs are now written with AI and signed by “The Team” or an invented expert. Google is telling you that’s a trust problem.
Real people with real experience are an advantage. A plumber who explains a job in their own words beats a polished article nobody stands behind.
What to do now
- Have a person check every fact, price and claim before publishing
- Sign articles with a real name and a short, true bio
- Use real photos of your team, not AI headshots
- Cite your sources and add first-hand detail only you know
- Publish an editorial policy that explains how you use AI
Example Our editorial & AI policy →How we write, check and sign our content
Service Content marketing →Expert articles written with you, checked by people
Sources
Need content Google trusts?
We write with you, check every fact, and publish under your name, so your expertise is the thing that ranks.